If you know your marketing stuff, you may have heard the term ‘buyer persona’ before. Perhaps you’re wondering what all the fuss is about, and if this is one of the many new marketing buzz words right now.

Well, according to HubSpot, using buyer personas can make websites 2-5 times more effective and easier to use for targeted users.

The festive season is no doubt one of the best ways to maximise sales. But how? Well, if you’ve been as busy as we have, you would have created some kick-ass inbound campaigns all year round which means (if done correctly) you should have a full list of leads waiting to turn into loyal customers.

We just can’t get enough of HubSpot, as I’m sure you know. But perhaps you’re not sure why.

Simply put, it’s an easy, all-in-one marketing platform that can combine all of your current software and systems in a way that’s easy to use and track. From website content management systems, blogging, social media, email marketing, to analytics, CRM systems, landing pages and call to action tools, it’s really all you need. And it’s no wonder HubSpot has been ranked the best inbound marketing platform in the world.

You’ve tried it all. Social media campaigns, gorilla marketing, outdoor advertising, you name it. You’ve even tried the worst of the worst — cold-calling! Yet your marketing goals still aren’t budging.

Perhaps you haven’t heard about inbound marketing. That might be because it's quite possibly the best kept secret around. It’s the easiest way to drive leads to your site, and convert them into loyal customers. And it might just be exactly what you need.

We have some BIG news. Today, we’re celebrating becoming a HubSpot Gold Partner in the short space of 90 days.

That’s right. In three short months, we received our HubSpot Gold Agency Partner Certification, which means we’re officially one of HubSpot’s top-performing partner agencies. 

The millennial generation is defined as those born in the 1980s through to the mid-late 1990s and is considered by many marketers to be one the largest consumer bases globally, and growing swiftly. Yet, to market to millennials, you’re going to have deploy many different tactics. First of which is understanding. As a generation they are different from their predecessors in many different ways, having grown up in the booming evolution of technology, completely changing and directing their experience. This means they react differently to various marketing strategies and triggers, and their response can be wildly unexpected and unpredictable.

What Are Buyer Personas?

Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective customers) better. They make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.