The millennial generation is defined as those born in the 1980s through to the mid-late 1990s and is considered by many marketers to be one the largest consumer bases globally, and growing swiftly. Yet, to market to millennials, you’re going to have deploy many different tactics. First of which is understanding. As a generation they are different from their predecessors in many different ways, having grown up in the booming evolution of technology, completely changing and directing their experience. This means they react differently to various marketing strategies and triggers, and their response can be wildly unexpected and unpredictable.

What Are Buyer Personas?

Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective customers) better. They make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.

When you’re putting together a content plan visual content is as important as any word you write. Reams and reams of text tends to overwhelm the eye and can make it tough to consume. Using imagery not only means you can break up your text into more digestible pieces, but you can also convey the essential message of your content at the blink of an eye with the right graphic or photo. The relationship between visual and text-based content can be fraught with conflict and a struggle for dominance, or it can be one where they complement each other and the text becomes the extra words, tacked onto the thousand that a picture can say.

Keeping Twitter free from spam has become a top priority, and one of the most common spam violations is the use of multiple accounts in an attempt to artificially amplify or inflate certain Tweets. 

Congratulations! As a social media manager, the fate of the brands you represent is firmly in your hands (talk about pressure!). Joking aside, creating and managing social content requires a strategic mind, a love of data and an in-depth understanding of your audience. Daunting, but doable.

Without further ado, I’ll take you through the six things to keep in mind when creating and managing a social media strategy

What makes a successful digital marketing strategy? Is it an obsession with analytics or captivating copy, how about strategic social media campaigns?

While these three qualities play a part, they’re not the be-all and end-all. Instead, the essence of a digital strategy that garners ROI is one that’s built around a thorough understanding of the customer journey.