The festive season is no doubt one of the best ways to maximise sales. But how? Well, if you’ve been as busy as we have, you would have created some kick-ass inbound campaigns all year round which means (if done correctly) you should have a full list of leads waiting to turn into loyal customers.

We just can’t get enough of HubSpot, as I’m sure you know. But perhaps you’re not sure why.

Simply put, it’s an easy, all-in-one marketing platform that can combine all of your current software and systems in a way that’s easy to use and track. From website content management systems, blogging, social media, email marketing, to analytics, CRM systems, landing pages and call to action tools, it’s really all you need. And it’s no wonder HubSpot has been ranked the best inbound marketing platform in the world.

You’ve tried it all. Social media campaigns, gorilla marketing, outdoor advertising, you name it. You’ve even tried the worst of the worst — cold-calling! Yet your marketing goals still aren’t budging.

Perhaps you haven’t heard about inbound marketing. That might be because it's quite possibly the best kept secret around. It’s the easiest way to drive leads to your site, and convert them into loyal customers. And it might just be exactly what you need.

We have some BIG news. Today, we’re celebrating becoming a HubSpot Gold Partner in the short space of 90 days.

That’s right. In three short months, we received our HubSpot Gold Agency Partner Certification, which means we’re officially one of HubSpot’s top-performing partner agencies. 

The millennial generation is defined as those born in the 1980s through to the mid-late 1990s and is considered by many marketers to be one the largest consumer bases globally, and growing swiftly. Yet, to market to millennials, you’re going to have deploy many different tactics. First of which is understanding. As a generation they are different from their predecessors in many different ways, having grown up in the booming evolution of technology, completely changing and directing their experience. This means they react differently to various marketing strategies and triggers, and their response can be wildly unexpected and unpredictable.

What Are Buyer Personas?

Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective customers) better. They make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.

When you’re putting together a content plan visual content is as important as any word you write. Reams and reams of text tends to overwhelm the eye and can make it tough to consume. Using imagery not only means you can break up your text into more digestible pieces, but you can also convey the essential message of your content at the blink of an eye with the right graphic or photo. The relationship between visual and text-based content can be fraught with conflict and a struggle for dominance, or it can be one where they complement each other and the text becomes the extra words, tacked onto the thousand that a picture can say.