There’s a lot happening in the world right now, there’s no doubt about it. But although times are uncertain for many, it’s also time to face our fears, and embrace the unknown.

It’s true, the world as we knew it has changed, and instead of waiting for the moment it’s all over, we need to think differently – very differently. The world is changing, and life, as we knew it before, might never look the same, or it might at the least, take a very long time to go back to normal. Whatever normal is.

You guessed it, it’s the topic of the week (and month), as many businesses go into lockdown or even complete shutdown. We know that most companies are sharing their stance on COVID-19, so we won’t be adding to the clutter. Instead, we’d like to share some uplifting information and a few ways we have managed to run our remote business successfully, as well as shine a light on what opportunities this could mean for businesses.

Did you know that this year it was predicted that more people will have mobile phones than running water or electricity at home? Mind-blowing. 

It’s true, more and more people are being connected to the Internet, every single day. As you may have guessed, Google is the number one most visited place on the Internet, after which comes YouTube and Facebook, in that particular order. Twitter and other social media platforms showed some strong behaviour in website rankings too, according to We Are Social.

Which begs the question, if your brand doesn’t have a good social media strategy, what on earth are you doing?

If you know your marketing stuff, you may have heard the term ‘buyer persona’ before. Perhaps you’re wondering what all the fuss is about, and if this is one of the many new marketing buzz words right now.

Well, according to HubSpot, using buyer personas can make websites 2-5 times more effective and easier to use for targeted users.

The festive season is no doubt one of the best ways to maximise sales. But how? Well, if you’ve been as busy as we have, you would have created some kick-ass inbound campaigns all year round which means (if done correctly) you should have a full list of leads waiting to turn into loyal customers.

We just can’t get enough of HubSpot, as I’m sure you know. But perhaps you’re not sure why.

Simply put, it’s an easy, all-in-one marketing platform that can combine all of your current software and systems in a way that’s easy to use and track. From website content management systems, blogging, social media, email marketing, to analytics, CRM systems, landing pages and call to action tools, it’s really all you need. And it’s no wonder HubSpot has been ranked the best inbound marketing platform in the world.

You’ve tried it all. Social media campaigns, gorilla marketing, outdoor advertising, you name it. You’ve even tried the worst of the worst — cold-calling! Yet your marketing goals still aren’t budging.

Perhaps you haven’t heard about inbound marketing. That might be because it's quite possibly the best kept secret around. It’s the easiest way to drive leads to your site, and convert them into loyal customers. And it might just be exactly what you need.