Did you know that this year it was predicted that more people will have mobile phones than running water or electricity at home? Mind-blowing. 

It’s true, more and more people are being connected to the Internet, every single day. As you may have guessed, Google is the number one most visited place on the Internet, after which comes YouTube and Facebook, in that particular order. Twitter and other social media platforms showed some strong behaviour in website rankings too, according to We Are Social.

Which begs the question, if your brand doesn’t have a good social media strategy, what on earth are you doing?

You’ve tried it all. Social media campaigns, gorilla marketing, outdoor advertising, you name it. You’ve even tried the worst of the worst — cold-calling! Yet your marketing goals still aren’t budging.

Perhaps you haven’t heard about inbound marketing. That might be because it's quite possibly the best kept secret around. It’s the easiest way to drive leads to your site, and convert them into loyal customers. And it might just be exactly what you need.

The millennial generation is defined as those born in the 1980s through to the mid-late 1990s and is considered by many marketers to be one the largest consumer bases globally, and growing swiftly. Yet, to market to millennials, you’re going to have deploy many different tactics. First of which is understanding. As a generation they are different from their predecessors in many different ways, having grown up in the booming evolution of technology, completely changing and directing their experience. This means they react differently to various marketing strategies and triggers, and their response can be wildly unexpected and unpredictable.

What makes a successful digital marketing strategy? Is it an obsession with analytics or captivating copy, how about strategic social media campaigns?

While these three qualities play a part, they’re not the be-all and end-all. Instead, the essence of a digital strategy that garners ROI is one that’s built around a thorough understanding of the customer journey.