Not sure how to create a landing page geared for high-converting results? You’re not alone. In fact, the average conversion rate of landing pages is around 9.7%. That means your landing page ought to be better than average if you really want sales.

Although it can take some time to get right, the benefits of a good landing page are almost endless. You can isolate a particular product, goal, audience or behaviour and really get to know what language, design or offers work best. Once you’ve let them work their magic over a few days, you can track and measure the success to use the data for future marketing campaigns.

There’s a lot happening in the world right now, there’s no doubt about it. But although times are uncertain for many, it’s also time to face our fears, and embrace the unknown.

It’s true, the world as we knew it has changed, and instead of waiting for the moment it’s all over, we need to think differently – very differently. The world is changing, and life, as we knew it before, might never look the same, or it might at the least, take a very long time to go back to normal. Whatever normal is.

You guessed it, it’s the topic of the week (and month), as many businesses go into lockdown or even complete shutdown. We know that most companies are sharing their stance on COVID-19, so we won’t be adding to the clutter. Instead, we’d like to share some uplifting information and a few ways we have managed to run our remote business successfully, as well as shine a light on what opportunities this could mean for businesses.

Did you know that this year it was predicted that more people will have mobile phones than running water or electricity at home? Mind-blowing. 

It’s true, more and more people are being connected to the Internet, every single day. As you may have guessed, Google is the number one most visited place on the Internet, after which comes YouTube and Facebook, in that particular order. Twitter and other social media platforms showed some strong behaviour in website rankings too, according to We Are Social.

Which begs the question, if your brand doesn’t have a good social media strategy, what on earth are you doing?

You’ve tried it all. Social media campaigns, gorilla marketing, outdoor advertising, you name it. You’ve even tried the worst of the worst — cold-calling! Yet your marketing goals still aren’t budging.

Perhaps you haven’t heard about inbound marketing. That might be because it's quite possibly the best kept secret around. It’s the easiest way to drive leads to your site, and convert them into loyal customers. And it might just be exactly what you need.

The millennial generation is defined as those born in the 1980s through to the mid-late 1990s and is considered by many marketers to be one the largest consumer bases globally, and growing swiftly. Yet, to market to millennials, you’re going to have deploy many different tactics. First of which is understanding. As a generation they are different from their predecessors in many different ways, having grown up in the booming evolution of technology, completely changing and directing their experience. This means they react differently to various marketing strategies and triggers, and their response can be wildly unexpected and unpredictable.

What makes a successful digital marketing strategy? Is it an obsession with analytics or captivating copy, how about strategic social media campaigns?

While these three qualities play a part, they’re not the be-all and end-all. Instead, the essence of a digital strategy that garners ROI is one that’s built around a thorough understanding of the customer journey.