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Marketing 101: 5 Steps To Market To Millennials

The millennial generation is defined as those born in the 1980s through to the mid-late 1990s and is considered by many marketers to be one the largest consumer bases globally, and growing swiftly. Yet, to market to millennials, you’re going to have deploy many different tactics. First of which is understanding. As a generation they are different from their predecessors in many different ways, having grown up in the booming evolution of technology, completely changing and directing their experience. This means they react differently to various marketing strategies and triggers, and their response can be wildly unexpected and unpredictable.

5 Tips For Adding Visuals To Your Content Plan

When you’re putting together a content plan visual content is as important as any word you write. Reams and reams of text tends to overwhelm the eye and can make it tough to consume. Using imagery not only means you can break up your text into more digestible pieces, but you can also convey the essential message of your content at the blink of an eye with the right graphic or photo. The relationship between visual and text-based content can be fraught with conflict and a struggle for dominance, or it can be one where they complement each other and the text becomes the extra words, tacked onto the thousand that a picture can say.

What is a customer journey (and why should you care)?

What makes a successful digital marketing strategy? Is it an obsession with analytics or captivating copy, how about strategic social media campaigns?

While these three qualities play a part, they’re not the be-all and end-all. Instead, the essence of a digital strategy that garners ROI is one that’s built around a thorough understanding of the customer journey.

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