What Are Buyer Personas?

Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective customers) better. They make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.

Keeping Twitter free from spam has become a top priority, and one of the most common spam violations is the use of multiple accounts in an attempt to artificially amplify or inflate certain Tweets. 

Congratulations! As a social media manager, the fate of the brands you represent is firmly in your hands (talk about pressure!). Joking aside, creating and managing social content requires a strategic mind, a love of data and an in-depth understanding of your audience. Daunting, but doable.

Without further ado, I’ll take you through the six things to keep in mind when creating and managing a social media strategy