There’s a lot happening in the world right now, there’s no doubt about it. But although times are uncertain for many, it’s also time to face our fears, and embrace the unknown.

It’s true, the world as we knew it has changed, and instead of waiting for the moment it’s all over, we need to think differently – very differently. The world is changing, and life, as we knew it before, might never look the same, or it might at the least, take a very long time to go back to normal. Whatever normal is.

You guessed it, it’s the topic of the week (and month), as many businesses go into lockdown or even complete shutdown. We know that most companies are sharing their stance on COVID-19, so we won’t be adding to the clutter. Instead, we’d like to share some uplifting information and a few ways we have managed to run our remote business successfully, as well as shine a light on what opportunities this could mean for businesses.

Did you know that this year it was predicted that more people will have mobile phones than running water or electricity at home? Mind-blowing. 

It’s true, more and more people are being connected to the Internet, every single day. As you may have guessed, Google is the number one most visited place on the Internet, after which comes YouTube and Facebook, in that particular order. Twitter and other social media platforms showed some strong behaviour in website rankings too, according to We Are Social.

Which begs the question, if your brand doesn’t have a good social media strategy, what on earth are you doing?

If you know your marketing stuff, you may have heard the term ‘buyer persona’ before. Perhaps you’re wondering what all the fuss is about, and if this is one of the many new marketing buzz words right now.

Well, according to HubSpot, using buyer personas can make websites 2-5 times more effective and easier to use for targeted users.

You’ve tried it all. Social media campaigns, gorilla marketing, outdoor advertising, you name it. You’ve even tried the worst of the worst — cold-calling! Yet your marketing goals still aren’t budging.

Perhaps you haven’t heard about inbound marketing. That might be because it's quite possibly the best kept secret around. It’s the easiest way to drive leads to your site, and convert them into loyal customers. And it might just be exactly what you need.

When you’re putting together a content plan visual content is as important as any word you write. Reams and reams of text tends to overwhelm the eye and can make it tough to consume. Using imagery not only means you can break up your text into more digestible pieces, but you can also convey the essential message of your content at the blink of an eye with the right graphic or photo. The relationship between visual and text-based content can be fraught with conflict and a struggle for dominance, or it can be one where they complement each other and the text becomes the extra words, tacked onto the thousand that a picture can say.