We get it – you want to get the most out of your HubSpot account, without spending hours trying to figure it all out. You want to utilise time as best you can to ensure you’re getting your money’s worth, whilst still knowing how to use HubSpot to its best ability.

Not sure how to create a landing page geared for high-converting results? You’re not alone. In fact, the average conversion rate of landing pages is around 9.7%. That means your landing page ought to be better than average if you really want sales.

Although it can take some time to get right, the benefits of a good landing page are almost endless. You can isolate a particular product, goal, audience or behaviour and really get to know what language, design or offers work best. Once you’ve let them work their magic over a few days, you can track and measure the success to use the data for future marketing campaigns.

There’s a lot happening in the world right now, there’s no doubt about it. But although times are uncertain for many, it’s also time to face our fears, and embrace the unknown.

It’s true, the world as we knew it has changed, and instead of waiting for the moment it’s all over, we need to think differently – very differently. The world is changing, and life, as we knew it before, might never look the same, or it might at the least, take a very long time to go back to normal. Whatever normal is.

You guessed it, it’s the topic of the week (and month), as many businesses go into lockdown or even complete shutdown. We know that most companies are sharing their stance on COVID-19, so we won’t be adding to the clutter. Instead, we’d like to share some uplifting information and a few ways we have managed to run our remote business successfully, as well as shine a light on what opportunities this could mean for businesses.

If you know your marketing stuff, you may have heard the term ‘buyer persona’ before. Perhaps you’re wondering what all the fuss is about, and if this is one of the many new marketing buzz words right now.

Well, according to HubSpot, using buyer personas can make websites 2-5 times more effective and easier to use for targeted users.

The festive season is no doubt one of the best ways to maximise sales. But how? Well, if you’ve been as busy as we have, you would have created some kick-ass inbound campaigns all year round which means (if done correctly) you should have a full list of leads waiting to turn into loyal customers.

Congratulations! As a social media manager, the fate of the brands you represent is firmly in your hands (talk about pressure!). Joking aside, creating and managing social content requires a strategic mind, a love of data and an in-depth understanding of your audience. Daunting, but doable.

Without further ado, I’ll take you through the six things to keep in mind when creating and managing a social media strategy